Maria made a great presentation this morning! Within the next year (six months, says Maria) you'll be seeing lots of QR Codes in use in Connecticut. Maria's presentation was very timely, and I urge all people who are in business in Connecticut to begin their use of QR Codes soon. They are working for me!

Ive used qr codes for a couple years now - they really aren't that new. While I love them in concept and they have moderate success, I don't think that I've ever stopped to use my phone on a qr code. Japan had a boom of qr marketing a year ago but it has since tapered off. I like the use of them @ stoplights on billboards or to download a business contacts info, or directions. Bringing someone to your website or scanning for a chance to win something is spammy, gimmicky, and offers no real call to action. If QR codes are used sparingly and with strategic purpose they can be a decent addition to a campaign. Just like social media, it's icing on the cake. Not the main course.