Ledge Light Federal Credit Union Welcomes New Director of Marketing

 

Connecticut, USA, June 21,2010 - Ledge Light Federal Credit Union, a leading financial institution servicing the pharmaceutical industry, appoints industry veteran, Kim Demers, to the position of Marketing Director.

Demers, who brings nearly 20 years of marketing and brand-management experience to Ledge Light, will be responsible for developing and overseeing the credit union’s member marketing, PR, website and market-research efforts. Reporting directly to Bruce J. Fafard, President and CEO, Demers will also focus efforts to enhance Ledge Light’s branding efforts within the Pharma community.

“Kims’s expertise in financial services and healthcare make her ideally suited to position our services to Pharma professionals, according to Bruce J. Fafard. “Her insights will be integral to Ledge Light’s overall success as we continue to grow and expand.”

Prior to joining Ledge Light, Demers served as Account Manager at The Phoenix Companies. She has also held brand management and marketing positions at The Hartford Courant and Mintz & Hoke Communications Group.

About Ledge Light Federal Credit Union

For over 10 years, Ledge Light Federal Credit Union has been delivering financial servicers and customized for the pharmaceutical industry. Ledge Light Federal Credit Union has over $200 million in assets and 11,000 members nationwide.