Campaign Objective:
The Chamber’s Buy Local. Shop Chamber. campaign goal is to
raise community awareness about the importance and benefits of
buying goods and services from merchants located in the region.
Connecticut currently ranks first in per capita disposable income,
meaning that the Connecticut consumer has the capacity to spend more
than the average U.S. shopper. Buy Local. Shop Chamber. is
aimed at keeping those dollars in eastern Connecticut, a daunting
task in today’s internet age. As internet purchasing continues to
increase, there is a risk of a corresponding decrease in the
viability of business community and beyond.
Benefits of Being a Campaign
Participant:
Participating in Buy Local. Shop Chamber. is an excellent way
of promoting your business while reinforcing the civic
responsibilities of community members. Participating Chamber Members
have access to a variety of campaign materials including: decals,
stickers, posters, and the authorization to use the Buy Local.
logo in promotional materials, such as advertisements and
newsletters. Participating members will also have the ability to
participate in future co-op advertising opportunities.
Buy Local. Shop Chamber campaign
launch. April 22, 2008.
Campaign
Materials:
A variety of materials are available for members to help promote the
Buy Local. Shop Chamber. campaign. Items currently available for
member usage include:
Posters:
Poster 1
Poster 2
Electronic logo file:
The Buy Local logo is available in a variety of
file types. If you would like to start to use the Buy Local logo on
your publications, please call the Chamber at 860-464-7373 to
request a copy.
Door decals:
(will not be available until the beginning of May):
Participating in the campaign and want everyone to know it? Place a
Buy Local. Shop Chamber. door decal on the entrance to your
business.
Stickers:
In May, a small sheet of stickers will
be mailed to random Chamber member businesses. Unfortunately, the
Chamber does not have the funds to be able to provide a constant
flow of stickers for member usage; however, the Chamber can refer
members interested in obtaining more stickers to any one of our
member printers and provide them with the file for printing.
Buy Local. Shop Chamber.
Online Tool-Kit (members only): Want to be a participant
in the campaign, but don't know where to start? Log into the Members
Only portion of
www.chamberECT.com and download the Buy Local. Shop Chamber.
Online Tool-Kit, a resource created to help members embrace the
Buy Local campaign, while giving useful knowledge to use in
the promotion, marketing and branding of their business.
Forgot your username and password for the
Members Only login? Call the Chamber. Our staff would be glad to
help.
|
The campaign has just
launched! In the future members actively participating in the
campaign will be advertised here. Visit often to see who has taken
up the cause. |
