holiday shopping trail


2018 Holiday Shopping Trail




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Here’s How it Works:

    • Beginning on Small Business Saturday, November 24, and continuing for two weeks until Sunday, December 9, individuals can pick up a Holiday Shopping Trail passport at participating venues throughout eastern CT.
    • Shoppers will accumulate stickers in their passports by making purchases at shops, restaurants, and other local businesses.
    • These stickers will enter participants into a special drawing for prizes, including gift cards and certificates, gadgets, or even free roundtrip airfare to Dublin courtesy of Aer Lingus
    • Shoppers receive 1 sticker by visiting, shopping or dining at a participating business. Shoppers will receive an additional sticker when they spend $10 or more!

Looking to do even more local shopping? Here are some bonus Small Business Saturday Discounts!


One winner, entry requires 20 stickers.
Free roundtrip airfare to Ireland courtesy of Aer Lingus.Terms and conditions apply

Second Prize

One winner, entry requires 12 stickers.
Free Day Trip courtesy of Tours of Distinction.

Third Prize

multiple winners, entry requires 5 stickers.
Over 50 prizes available, including gift certificates, baskets, memberships, and more! Stay tuned for a full list.

Participating Businesses


Chakana Sky Alpacas
36 A Turkey Hill Road

Old Lyme

The Bowerbird
46 Halls Road
Small Business Saturday raffles. Free gifts with qualifying purchases. Spend $75, receive $10 gift certificate.

Old Saybrook

Chalk Mercantile
891 Boston Post Road


B. Carver’s Home & Gift Boutique
7 Broadway Avenue

Chapter One Food and Drink
2 W Main Street
$13 burger and brew

Curated Gallery
29 W Main Street
15% off selected items on 11/23/18 and 11/24/18

Denison Pequotsepos Nature Center’s Coogan Farm Store
162 Greenmanville Avenue
Passport holders receive 10% off

Harbour House
3 Williams Avenue
10% discount on all regular menu items.

Ivory Ella
40 West Main Street

MINE in Mystic
16 Stonington Road Route 1
25% off everything in the store and 50% off everything outside on Black Friday and Small Business Saturday.

Mystic Knotwork
25 Cottrell Street

Mystic Museum of Art
9 Water Street
Fine art & artisan holiday market

Mystic Seaport Museum Store
47 Greenmanville Avenue
Mystic Seaport Museum members receive 20% off 11/23 – 12/2/18

Mystic Shipyard
100 Essex Street

Mystified Escape Rooms
14 Clara Drive
10% off gift cards in-store and online for black Friday. Promo Code: BLKFRI10

N.L. Shaw and Company
50 W Main Street

Salt Mystic LLC
14 Holmes Street
Merry Made Pop Ups 11/23-11/25/18. Black Friday and Small Business Saturday receive 20% off one item.

The Irons at the Hilton Mystic
20 Coogan Boulevard

Tidal River Clothing
28 W Main Street
Every $100 spent earns you a free $10 gift certificate. Good for future purchases.

Trove Men’s Provisions
15 W Main Street

New London

Berry’s Ice Cream & Candy Bar
90 B Bank Street
Berry’s adds $5 to every $20 gift card purchased Friday – Sunday of 11/23 – 11/25/18.

Custom House Museum Shop
150 Bank Street
10% off in the shop thorugh December, NLMS members receive 20% discount.

Eastern Connecticut Ballet Presents The Nutcracker
90 B Bank Street
Children’s, group, and military discounts, 50% for Saturday night Military and their family. Show runs 12/8 and 12/9.

Fiddleheads Food Co-op
13 Broad Street

Flavours of Life
86 Bank Street

Garde Arts Center
325 State Street
BOGO offer to Cherish the Ladies: A Celtic Christmas

Homeward Bound Treasures
35 Golden Street
20% off for Small Business Saturday.

Lyman Allyn Art Museum
625 Williams Street
10% off in the Gift Nook, valid 11/23/18 and 11/24/18.

Right Path Organic Cafe, LLC
147 Bank Street

Sarge’s Comics & Games
124 State Street

Studio 33 Art & Frame Gallery
140 Bank Street
Sale on premade frames: 30% off. Cards 30% off.

The Gallery at Firehouse Square
239 Bank Street
Seas-n-greetings art exhibit 11/15 – 11/24/18

The Telegraph
19 Golden Street

Wireless Zone of New London
351 North Frontage Road


Ivy’s Simply Homemade
316 Boston Post Road
Holiday Pop-up Shop, open M-F 10 AM-7 PM, Saturday, 10 AM-4 PM

Ice Imports
850 Hartford Turnpike (Crystal Mall)
50% off selected items.


301 Main Street

Best of Everything Country Gourmet
14 Flanders Road
Buy three entrees, get a fourth free.

Laura & Co Salon
9 Pennsylvanies Avenue

Wild Birds Unlimited
109 Flanders Road
On Black Friday (November 23), take part in a Fill-A-Bag sale.  Save on everything that can fit into one of our black shopping bags (one bag per person). On Small Business Saturday, November 24, and Sunday, November 25, we will be giving a free gift with purchases of $25 or more.

East Lyme

Flanders Fish Market
22 Chesterfield Road
Black Friday and Small Business Saturday deals available.

Marvel Home Decorating
15 Chesterfield Road
Storewide clearance sale.

Scott’s Yankee Farmer, LLC
436 Boston Post Road
Clack Friday and Small Business Saturday deals available.


Cold Spring Farm
46 Town Road
10% off farm products


Montville Florist
315 Norwich-New London Turnpike
Receive a free succulent plant with all purchases made in-store on Small Business Saturday.

The Dinosaur Place at Nature’s Art Village
1650 Hartford-New London Turnpike
CT residents and their guests receive 25% off park admissions when you mention Connecticut Month and present a valid CT ID!

The PAST Antiques Marketplace at Nature’s Art Village
1650 Hartford-New London Turnpike
Save 10% on any one item over $40 (pre-tax) on Small Business Saturday!

The Shops at Nature’s Art Village
1650 Hartford-New London Turnpike
12% off retail for Small Business Saturday.


Holdridge Home and Garden
749 Route 117

Zest Coffee Bar
749 Colonel Ledyard Highway/Route 117


Tanger Outlets at Foxwoods Resort Casino
455 Trolley Line Boulevard (Visit Shopper Services)
Moonlight Madness Thanksgiving Weekend


Chelsea Groton Bank
1319 Gold Star Highway

Nautilus Ship’s Store at Submarine Museum
1 Crystal Lake Road

69 Thames Street
Special offer: buy one, get one half-off!

The Arc of New London County
102 Newton Road

Wireless Zone of Groton
220 Route 12


Black Orchid Jewelry & Art Gallery
119 Water Street
20% off 8mm and 10mm circle pearl earrings through the end of the year

COMO Thrift
45 Cutler Street
Receive 25% of on 11/23/18, 40% off on 11/24/18, 50% off 11/25/18

Fun Company
71 Cutler Street
Free treats for Black Friday and Small Business Saturday

Glaze Handmade
530 Stonington Road
Join us for Makers & Bakers pop-up shops. 10 AM – 2 PM weekends between Thanksgiving and Christmas

Maggie Lee Designs Studio North
135 Water Street
20% off Classic Compass Rose Collection.

Scrapbook Cove
80-7 Stonington Road
Free make and take for each purchase made.

Stonington Vineyards
523 Taugwonk Road
10% off 6 bottles for the holidays, and additional holiday wine incentives through the season.

Zest Fresh Pastry
22 Bayview Ave 1A (Inside Velvet Mill)


Craftsman Cliff Roasters
34 Broadway
Special holiday roast of beans-mugs-packaged gift baskets.

Keiths Appliances
320 W Thames Street
Black Friday sale extended to 11/29/18.

Primitive Crow Antiques and More
441 Salem Turnpike
Raffles, class demos, and an open house.

Slater Memorial Museum Gift Shop
108 Crescent Street
10% off storewide on 11/25/18.

Small Potatoes
204 Sturtevant Street

These Guys Brewing Company
78 Franklin Street


Preston Ride Vineyard
100 Miller Road
Case sales on Black Friday only.


Enchanted Jewelry
131 Norwich Road
Extended holiday hours with daily in-store specials.


All Sleep
885 Windham road
20% off select items 11/17/18 – 12/9/18

Green Beauty
888 Main Street

Grounded Coffee Company
869 Main Street

361 Boston Post Road
Giveaways with purchase.

Rajean’s Gifts Antiques & Collectibles is unfortunately¬†no longer able to participate


Tamarack Lodge
21 Ten Rod Road
Special events throughout the season. See website for more.


1197 Main Street
BOGO select frames.


Peggy Church Hardweaver
115 Chaplin Street
Please call ahead for hours.


Essential Being Massage
945 Main Street, Suite 307


Tolland Red & White
46 Tolland Green


Questers’ Way
95 Storrs Road

Russell Cellular
135 Storrs Road
In-store holiday sales

The Hoot
86 Storrs Road

The William Benton Museum of Art and Gift Shop
245 Glenbrook Road (UCONN)


Grill 37
37 Putnam Road
Receive $5.00 off lunch on Small Business Saturday


Kushefsky’s Tree Farm
1719 Route 171
Enjoy an open house on Thanksgiving weekend.


August & March Home
130 Main Street

Bens Beans Coffee Roasters
164 Main Street

K’s Sweet Shop
112 Main Street #10

Sadie’s Sweet Shop
12 Pomfret Street
Ongoing in-store promotions and activities from 11/23/18 to 12/3/18.

Sawmill Pottery
112 Main Street #14
Make your own funky Christmas Tree on 11/24 10:30 AM to 12:30 PM for $55.

Wonderland Comics
160 Main Street
Receive 50% off back-stock comics and 20% off everything else.


Bonus Small Business Saturday Discounts!


These discounts are separate from the Holiday Shopping Trail.

New London

Northern Light Gems
60 State Street
Take 30% off purchases on Small Business Saturday. Refreshments will be served!


Northern Light Gems
36 Pennsylvania Avenue
Take 30% off purchases on Small Business Saturday as our Niantic location is open until 7pm. Refreshments will be served!


Mallove’s Jewlers
262 Boston Post Road
Shop local with us on Saturday, November 24, and receive a gold gift with your $125 PANDORA purchase, while supplies last. Visit us for details.